Join our newsletter
A customer journey illumination enables marketers to understand the range of experiences people go through when gathering information, browsing, buying, using, and disposing products or services.
Understanding these experiences enables marketers to design touch points where the brand can provide value and move the consumer along the journey. Different touch points are not equally important to all people and could differ by segments and what consumers seek at a touchpoint can be a combination of functional, symbolic and emotional value.
We use a Behavioral Science approach to explore customer journey holistically and capture both the conscious dimensions as well as the subconscious symbolic and emotional dimensions that impact decisions along the journey.