About Us

Protobrand is a technology-powered insights consultancy that connects the consumer subconscious to marketing decisions. We leverage behavioral science + AI to reveal true consumer motivations, and guide brands with deeper, more human insights for business growth.

Our Team

We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility, and dedication to positive environmental change. With locations in Boston, Toronto, Amsterdam, and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.

Andrew McDonough

Senior Research Director

Diana McLeod

Research Manager

Rafael Mardones

Senior Software Developer

Jack Gilboy

SVP, Client Service

Pal Marton Afzelius

CEO

James Truslow

Research Manager

Christian Prandi

Research Manager

Milena Espíndola

Senior Research Analyst

John McGarr

SVP, Client Service

Anders Bengtsson

Chief Evangelist and Innovation Officer

Kamran Azari

Senior Software Developer

Anna Kuno

Director, Client Service

Nil Pansare

Research Manager

Alex Daglish

Product Manager

Hongyu Zhou

Board Member

Peter Costa

VP Client Service

Sara Kallin

Head of Client Development, Sweden

David Vizelter

Research Analyst

Mohammad Salari

Software Developer

Griffen Malkin

Research Analyst

Get in Touch

Want to work at Protobrand? You can also apply on LinkedIn here.