Nimble Explorations » Protobrand

Topic Explorer

How does craving feel? What does parenthood mean? What cues signal what’s trendy?

Many insights teams have questions around foundational dimensions that impact decisions around product and brand innovation. This is where topic explorer comes in.

Deep, contextual topic exploration in just 1 week

Get to the heart of what people think and feel—fast.

Topic explorer pairs behavioral science with Convo, our conversational AI interviewer, to deliver insights that spark action. You’ll get a ready-to-present insights deck to create clarity around a focused research question, including core themes and implications. Expect deeper insights than a platform, and a faster timeline than our full custom studies.

See Topic Explorer in action

Topic Explorer unlocks human truths through conversation. With behavioral science method Narrative Inquiry, you’ll access consumers’ subconcious emotions, thoughts and feelings. Delivered at scale, your brand gets valuable information for brand positioning, product innovation, and more.

Ready to brainstorm how you’ll use it? Get in touch below.

What Topic Explorer clients have said:

“Because it mimics a natural conversation, people opened up and shared deeply personal stories — things they might not even tell a human interviewer.”

- Joycelyn Chen, Revlon

With Protobrand’s Topic Explorer, you’ll be able to:

Engage 200 consumers in authentic conversations powered by Convo, our conversational AI interviewer
Capture both conscious and subconscious thoughts and feelings of the consumer to deepen your brand’s understanding of a topic
Understand core themes within the dataset, sparking action for product innovation, marketing, or the brand
Unite stakeholders with a ready-to-present deck, featuring qualitative-level insights in a fraction of the time

Get Deep Answers to Foundational Questions Faster with Topic Explorer

Enabling Behavioral Science Qual at Scale Protobrand is excited to introduce Nimble Explorations, a new category of quick-turn, behavioral

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Don't settle for shallow insights or outdated methods.

Leverage Protobrand’s Topic Explorer to uncover deeper insights and drive transformational growth.

Ready to learn more?