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VIDEO: Watch Our Session with Reckitt at Quirk’s NYC

Picture of Anders Bengtsson

Anders Bengtsson

Last week, Protobrand partnered with Reckitt’s very own Global Insights & Analytics Manager, Meryl Debrosse, at The Quirks Event in NYC. In the session, we discuss how even well-designed insights programs risk being derailed by the temptation to validate existing paths or hypotheses.

Watch the video below to see how we walked through a case study that displays how patience, resilience, and a commitment to consumer-centric insights will help you go faster…by going slow.

 

 

 

Key Takeaways: 

  • Using behavioral science to focus on human truths in jobs-to-be-done studies can help to revive stagnating categories.
  • Good and robust research will always be appreciated. Be patient and wait for the right opportunity to share. And sometimes you need to fail in order to create a chance to succeed.
  • Having a strong and consultative research partner can ensure that deeply invested client-side researchers are not alone in the struggle to lead their organizations to the desired destination.

 

Interested in learning more about the approach used in Reckitt’s Jobs-to-be-done study? Book a demo today.