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VIDEO: Watch Our Session with Colgate-Palmolive at IA CRC

Picture of Anders Bengtsson

Anders Bengtsson

Last week, Protobrand partnered with Colgate-Palmolive’s Xavier Vaisierre at Insights Association’s corporate researchers’ conference in NYC. In the session, we discuss how Protobrand’s insights lead Colgate to experience 2x market share growth in the at-home teeth whitening category.

Watch the video below, then download the full length session to learn how our insights empowered Colgate to dimensionalize purchase barriers further than ever before, allowing the company to rise above competitors in the at-home whitening segment.

 

 

 

In the full video, you will learn:

  • The unconscious associations that consumers had with at-home teeth whitening, as well as areas of opportunity
  • The non-buyer profiles that put a spotlight on growth targets with unique barriers to overcome
  • How building non-buyer profiles and focusing on growth targets pointed the brand in the right direction for growth

 

Interested in learning more about our methodology? Book a demo today.