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Brand Tracking
Brand Tracking
Anders Bengtsson

Brand Tracking Needs to be More Strategic

The problem with legacy brand trackers is the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality

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May 26, 2021 No Comments
Transformational Insights with Messy Data
Uncategorized
Anders Bengtsson

Transformational Insights with Messy Data

Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon,

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April 27, 2021 No Comments
Automation and AI in Market Research
Uncategorized
Anders Bengtsson

Automation and AI in Market Research

With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether.

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February 11, 2021 No Comments
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