At Protobrand, we’re driven by a commitment to living our values every single day. That’s why we’re eager to share our latest action in support of a sustainable future: our annual donation through 1% for the Planet.
1% for the Planet is an international organization whose members contribute at least one percent of their annual revenue to environmental causes. Protobrand joined 1% for the Planet in 2021, meaning that since January 1st, 2021, a portion of all revenue has gone towards organizations making a positive environmental impact.
In recent years, the importance of environmental stewardship has become more apparent than ever. We recognize our interconnectedness with the planet and our responsibility to take action for its future health and the well-being of all its inhabitants.
We’re not just giving back as a company; we’re also inspiring our team members and partners to do the same. Through these efforts, we aim to share our passion for environmental care and build lasting relationships with organizations dedicated to protecting our planet.
As our Founder, Anders Bengtsson, PhD, recently shared on LinkedIn, “Happy to share that team Protobrand has donated 1% of our revenue to some incredible organizations through our membership with 1% for the Planet. We are excited to support the following organizations doing important work for our planet: WWF, Drip by Drip, Massachusetts Oyster Project, Bee the Change, and Planet Water Foundation. Let’s continue to make a difference together!”
Through 1% for the Planet, our teams have been able to donate to a wide variety of organizations, from small to large and many in between.
According to Frederique Bosveld, Institutional Funding and Partnerships Manager from Amsterdam based foundation Justdiggit, donations from business partners like Protobrand go towards efforts to regreen degraded lands and ultimately fight climate change. She says,
“We want to thank Protobrand for their valuable support through the 1% for the Planet partnership. At Justdiggit, our mission is to inspire millions to take action and regreen degraded landscapes in Africa. Thanks to partners like Protobrand, we’re able to spread our regreening movement and impact even further. 
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The following video explains more about Justdiggit:
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $265 million to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.
Look for the logo to purchase for the planet and learn more at onepercentfortheplanet.org.
