Protobrand is excited to announce the addition of Jack Gilboy as Senior Vice President, Growth Strategist and Client Lead, based at the Boston headquarters, effective November 17, 2025.
Jack has more than 20 years of marketing communications insights experience. In his prior roles based in New York City with Taylor and Dentsu, Jack led the development of audience insights and strategy focused on business development. Most recently, Jack served as EVP, Growth & Alliances at Dentsu with a remit over Public Relations, Influencer Marketing and Experiential.
Previously he spent eight years conducting legal and legislative research as a member of Massachusetts Bar and as Governmental Affairs Committee staff in the United States Senate.
“Protobrand is a fitting next step in my career, as an agency that brings clients the value of deep qualitative insights at scale.” says Jack. “Coming from a qualitative background, I’m excited by the way Protobrand’s methods and technology can tap into the subconscious and reveal what really drives consumer behavior, ultimately helping clients make smarter decisions.”
Throughout his career, Jack has led integrated marketing communications efforts for some of the world’s most recognized brands, including Kleenex, Guinness, Taco Bell, Marriott, Nestlé, Freshpet and Yamaha. He has led qualitative consumer studies across diverse demographics to inform strategies and creative executions for brands such as NASCAR, Walmart, GlaxoSmithKline, and many more.
“Jack believes deeply in the power of consumer insight to unlock transformational growth, which aligns perfectly with our mission,” says Protobrand CEO Pal Marton Afzelius. “His sharp strategic thinking, business development acumen, and insights expertise make him an incredible addition to Protobrand and our clients.”
Protobrand is thrilled to welcome Jack to the team as we continue to grow and expand our impact for clients around the world.
Interested in learning more about our AI + Behavioral Science approach? Book a demo today to learn more
