Transformational Insights through AI + Behavioral Science for business growth

People symbolize their lives through everyday consumption activities and turn to powerful brands to curate their self identities and lifestyles

Emotional connections between the brand and consumers.

The most powerful brands succeed by connecting functional attributes with symbolic meaning that consumers weave into their desired lifestyles and identities. Protobrand uses Behavioral Science + AI to help you make the right connections between Functional, Emotional and Symbolic brand properties to optimize brand performance

Transformational insights for business growth

Product innovation

At Protobrand, we take a different approach to innovation and recognize that innovations succeed when they are successfully entrenched with consumer lifestyles and identities.

Brand development

Successful brands establish brand essence over time, by developing salient meaning that consumers weave into their self narratives to activate desired lifestyles and identities.

Marketing Communications

What’s driving the quality of creative? Developing effective advertising is hard because it’s not just about telling people that you have a better product.

Join us at the Corporate Researchers Conference

Inspiration for Transformational Insights

Make Sustainable Products the Default

Make Sustainable Products the Default

Understanding sustainable choices is vital for a harmonious future with the planet. Framing non-sustainable as inferior,…

Elevate the Authentic Consumer Voice with AI

Elevate the Authentic Consumer Voice with AI

The AI frenzy brings both promises and pitfalls, with authenticity at stake. Protobrand exemplifies how AI,…

It’s Time to Turn Sustainability Upside Down

It’s Time to Turn Sustainability Upside Down

When it comes to sustainability, what people say is not what they do, and this infamous…