Behavioral Science meets technology
Meta4 Insight® is our technology platform. It blends principles of behavioral science, automation and AI to bring data collection and analysis to a whole new level.
Forget the qual/quant divide
With Meta4 Insight®. we derive insights from mobile first surveys that capture observational data mixed with primed questioning.
We blend the richness of qualitative measurements with the scalability and confidence of quantitative samples.
With Meta4 Insight®. we derive insights from mobile first surveys that capture observational data mixed with primed questioning.
We blend the richness of qualitative measurements with the scalability and confidence of quantitative samples.
Behavioral science is probably the best thing that has happened to market research since the introduction of the Likert scale in 1932.
Practicing Behavioral Science
As the market research industry embraces behavioral science, it’s important to recognize that to achieve meaningful insights, we need to start asking better questions.
Behavioral Science also requires new and exciting research techniques. We’ve built the Meta4 Insight® technology to handle the complexities of messy data to achieve better insights that transform businesses.
