If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is excited to announce the launch of our newest series: Leaders in Behavioral Science.
Click here to listen on Spotify!
Aimed at exploring the role of behavioral science across market research, the series will interview insights experts with experience in behavioral science about current developments in the industry, their experience, predictions and more.
Hosted by Anders Bengtsson, PhD, founder of Protobrand, the first episode interviews Alex Peters, Behavior Change Center of Excellence Lead at Reckitt. In his role, Alex is responsible for building capabilities and utilizing behavioral science to change behaviors and benefit the world and Reckitt’s business.
The first episode focuses on a hot topic in today’s market research landscape – AI in market research. Alex, an advocate for the power of behavioral science to better understand human actions and decision-making, shares his insights on the evolving landscape of the insights industry.
“AI is a really exciting development that’s taking this whole world by storm.” Alex says. While AI’s capabilities are undeniably transforming how we gather and analyze data, Alex stresses the importance of retaining a connection to real human behaviors. In his words, “We need to have that human connection because behaviors are always changing.” AI, he argues, enables market researchers to scale insights and reach broader audiences, but it must be used alongside direct interactions with real people to ensure that we fully grasp the dynamic nature of human behavior.
Alex also discusses the critical role that behavioral science plays in this AI-driven era, emphasizing the need for the scientific method and data-driven decision-making. He highlights how AI tools can complement the science of behavioral research by enabling deeper understanding through more robust and diverse samples. “The more data you can leverage, the more capability you have to truly understand what’s going on,” Alex notes, suggesting a future where behavioral science and AI work hand-in-hand to improve insights and predictions.
Want to learn more? Watch the full interview to hear Alex’s insights on AI, behavioral science, and the future of market research. To learn more about how Protobrand elevates the authentic consumer voice with AI, check out our blog, or book a demo today.
Click here to listen on Spotify!
In this episode, we are joined by Meryl Debrosse, Global Insights and Analytics Manager at Reckitt, who is a champion of behavioral science insights. She and Anders discuss translating business questions into consumer relevant questions, great technological advances in market research, and how the rise of AI and conversational tools presents an opportunity to scale up behavioral science-informed research approaches and gather more authentic, story-based insights. to learn more? Watch the full interview to hear Alex’s insights on AI, behavioral science, and the future of market research.
To learn more about how Protobrand elevates the authentic consumer voice with AI, check out our blog, or book a demo today. Keep an eye out for episode 3!
