Idea cultivator:
Plant, nurture, and harvest

Idea cultivator: Plant, nurture, and harvest

Successful innovations don’t materialize out of thin air. They are the product of methodical design and testing work. At Protobrand we help you build, measure and learn until your ideas are realized. We have identified three areas where behavioral science can better predict market success:

Idea screening

Find your ideas with greatest potential by quickly and efficiently screening for appeal and relevance.

Concept optimization

Keep your ideas true to concept by measuring their functional, symbolic and emotional dimensions and see how they relate to consumer identities and life aspirations. A product is more than what it does.


Make sure the concept will land before launch. Assess personal fit, market potential, and optimal price with the wisdom of the crowd.

Idea screening, Concept testing/optimization and Validation