Ad testing and optimization

“Is this a good ad?” The answer is that it depends – not only on whether people like it or not, but on whether it activates your brand strategy. Sometimes you end up with a good ad, but it does not advance your brand’s key symbolic and emotional territories. 

Our approach

Our ad testing and optimization helps you understand how your communication stacks up to competition as well as how it activates your brand strategy. With our advanced behavioral science techniques and AI, you’ll get insights that help you optimize the ad to ensure maximum effectiveness.