Brand tracking

The most powerful aspect of a brand is its meaning to consumers and how they use it to achieve desired lifestyles and identities. Our trackers uncover brand meaning at scale, providing you with powerful insights to strategically manage your brand.

Tap into the consumer subconscious, at scale

Traditional brand tracking surveys typically fail to capture the depth of what makes a brand resonate with people. At Protobrand, we use AI + Behavioral Science to uncover the symbolic and emotional meanings that consumers associate with your brand.

Methods to go deeper

Rather than using predetermined brand associations assessed with a Likert scale, Protobrand’s brand tracker gives you access to the authentic consumer voice. More than just answers to questions; these are raw, unfiltered expressions of what your brand really means to the people who engage with it, quantified at scale.

The KPIs you need—
plus transformational strategic insights

Many companies find that their brand tracker doesn’t drive significant decisions or provide any truly actionable insights. At Protobrand, we believe this is a lost opportunity.

When you invest in a brand tracker, it should offer more than just metrics—it should enable strategic decision-making regarding your brand’s positioning, messaging, and creative development. By understanding how consumers think and feel about your brand on a deeper, emotional level, you’ll be empowered to make decisions that have a positive impact on your brand’s standing in the market.

With our tracker, you get the KPIs you need—like awareness and consideration—plus a new layer of symbolic and emotional insights that let you truly understand how your brand connects with your customers.

Provides insights to inform:

Protobrand

Traditional

Brand Performance

Campaign Management

Brand Planning

Brand and Portfolio Management

Understanding of Brand Meaning

Brand Position

Brand Messaging

Brand Development

What our Brand Tracker clients have said:

“Over time, our team had become disillusioned with conventional approaches. With a plethora of nifty techniques available, there was a stunning lack of focus on the fundamentals of consumer behavior. Then I discovered Protobrand.”

- Neil Kimberly, Essentia Water

“Unlike other tracking research, Protobrand’s reports stimulate dynamic conversations and help us make real brand and campaign decisions, instead of just passively monitoring results.”

- Julie Davis, Xcel Energy

“This was the first time we did a Turtles brand health tracker in a very long time, and it 110% affected the campaign theme and everything about activation. We’ve leveraged the data to make those decisions.”

- Shalini Sahi, Pladis

With Protobrand’s innovative tracker approach, you’ll be able to:

Understand the true emotional and symbolic meaning of your brand, and how it aligns with consumer identities and aspirations.
Capture both conscious and subconscious thoughts and feelings to create more impactful brand strategies, messaging, and positioning.
Engage consumers in an active conversation, allowing them to share their most authentic thoughts, feelings, and stories.
Manage your brand as a dynamic, strategic asset that adapts to consumer shifts, market changes, and cultural trends.

Brand Tracking Needs to be More Strategic

The problem with legacy brand trackers is the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality

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Don't settle for shallow insights or outdated methods.

Leverage Protobrand’s AI + Behavioral Science-powered brand trackers to uncover the deeper truths about your brand and drive transformational growth.

Ready to learn more?

Brand Tracking