Brands that work with Protobrand already enjoy a full suite of tools and methods that help to quantify the authentic consumer voice at scale, grounded in behavioral science and enhanced by AI. Now, we add an AI interview tool, Convo, to our portfolio of research technologies.
With Convo, respondents converse with an AI moderator, skilled in principles of Behavioral Science. The voice-driven experience simulates talking to a real person who probes more effectively in real-time – to gather the emotional and symbolic insights that Protobrand is known for.
“We already see that people enjoy interacting with Convo, and the insight we uncover is better than ever.” says Anders Bengtsson, PhD, founder of Protobrand. “Convo is truly transformative in unlocking the ultimate potential of interviewing, applying behavioral science methods at quantitative scale. This is a game changer for the insights industry as it gives us a truly scalable way to capture consumers’ authentic stories that uncover human truth.”
Protobrand’s proprietary behavioral science methods, such as Metaphor Elicitation, Photo Elicitation, and Narrative Inquiry, are all enhanced by Convo. Respondents are empowered to articulate their thoughts and feelings using their voice rather than typing, which leads to higher quality data. Beyond that, the survey process also becomes more organic and natural, leading to less respondent fatigue.
Want to learn more about Convo and Protobrand’s suite of AI + Behavioral Science methods? Try our demo, which can be found here and connect with Protobrand today.
