Consumer insights and solutions to supercharge growth

Protobrand is a full-service research consultancy with a unique technology. We refuse to believe the perfect study can’t be crafted.

If you have a business need, we’ll find the ideal blend of measurements to solve it. With research tools to illuminate the path for your business growth, we partner with you throughout the journey to help drive your business forward.

Consumer Behavior Insights

Brand Essence

Distill what your brand means to consumers and begin to manage it strategically

Jobs-to-be-done Innovation

Take the pulse of your target audience and discover category growth opportunities including functional, social and emotional needs and desires

Idea Cultivator

Identify the most promising growth opportunities and optimize the innovation pipeline