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Sustainability Manifesto
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Julia Garriga

We Better Behave!: Sustainability Manifesto

As insights professionals with the ability to influence decisions on a business level, we pledge to be champions to create a more sustainable future.

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November 23, 2022 No Comments
We Better Behave!
Uncategorized
Julia Garriga

Join the We Better Behave! Movement at IIEX Europe 2022

Join the We Better Behave! Movement at GreenBook’s IIEX Europe 2022 this June in Amsterdam with a full track on empowering insights to be a leader in creating a sustainable future.

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June 30, 2022 No Comments
Concept testing
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Rainier van Rietschoten

Beyond Validation : What concept testing should be about

Concept testing is common practice across the market research world and has been around for several decades.

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May 11, 2021 No Comments
Transformational Insights with Messy Data
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Anders Bengtsson

Transformational Insights with Messy Data

Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon,

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April 27, 2021 No Comments
Understanding Motivation & Intent with AI Quantified Qual Data
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Anders Bengtsson

Understanding Motivation & Intent with AI Quantified Qual Data

With the advancement of AI technology, we have the means to quantify “messy” data and develop insights from rich data sources such as text, speech and images.

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April 6, 2021 No Comments
Automation and AI in Market Research
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Anders Bengtsson

Automation and AI in Market Research

With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether.

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February 11, 2021 No Comments
Protobrand Joins 1% for the Planet
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Christina Luppi

Protobrand Joins 1% for the Planet

Protobrand joins 1% for the planet & pledges 1% of total revenue to Environmental causes​

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January 26, 2021 No Comments
The emotional drivers making Hidden Valley Ranch America’s ideal condiment
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Christina Luppi

Pouring It on : The emotional drivers making Hidden Valley Ranch America’s ideal condiment

What “ideal” looks like for their category and how understanding the emotional drivers behind those associations helped Hidden Valley Ranch.

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December 1, 2020 No Comments
The Science of Behavioral Science
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Anders Bengtsson

The Science of Behavioral Science

The distinction between System 1 and System 2 has major implications for the design of market research studies.

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November 24, 2020 No Comments
The Science of Making Good Decisions
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Karla Chavez Hernandez

The Science of Making Good Decisions

In this video, Babson student Karla Chavez Hernandez discusses learnings from the course, and walks us through the science of making good decisions.

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October 26, 2020 No Comments
What Makes TikTok Tick
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Azka Siddiqui

What Makes TikTok Tick: The science behind one of the world’s fastest growing apps

TikTok uses the perfect blend of behavioral science and market research principles to keep its audience engaged and active on the app for longer periods of time

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October 13, 2020 No Comments
Bringing Outside In: The science behind design for the Reebok brand
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Anders Bengtsson

Bringing Outside In: The science behind design for the Reebok brand

When Reebok was considering new product designs, they knew they wanted to dig deeper into how their products and ads made their customers feel.

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September 25, 2020 No Comments
Uncategorized
Anders Bengtsson

How the Sausage Gets Made: A recipe for brand growth in a mature category

Tyson Foods came to Protobrand with a challenge: understand their drivers and barriers to purchase. How do they grow in a mature category?

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July 16, 2020 No Comments
Barriers to barriers research
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Anders Bengtsson

Barriers to barriers research: revealing emotional disconnects to brand & category adoption

With so much uncertainty in this current climate, how do we accurately determine what the purchase barriers are to brand, category, and product adoption?

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July 14, 2020 No Comments
What is System 1 thinking?
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Garrett Meccariello

What is System 1 thinking?

System 1 is a buzzword that market researchers have adopted quite feverishly in recent months.

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April 18, 2018 No Comments
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