When Reebok was considering new product designs for the coming seasons and future marketing campaigns, they knew they wanted to dig deeper into how their products and ads made their customers feel.
They wanted the color palettes and imagery to connect on an emotional level, to convey a message to customers that the Reebok brand supported their journey outside. Watch the full-length interview with Reebok’s Sr. Manager of Global Consumer Insights, Jackie Bosco, for more details and the unique insights they uncovered by incorporating behavioral science into their research:
