Anders Bengtsson

Brand Tracking Needs to be More Strategic

The problem with legacy brand trackers is mainly related to the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality. And as everyone in the market research industry knows, garbage in means garbage out.

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Anders Bengtsson

Automation and AI in Market Research

The market research industry is undergoing a transformation where laborious tasks involving data collection, analysis and reporting are increasingly being automated.   While automation of market research tasks has been going on for a long time, it surely has intensified in recent years. With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether. 

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Anders Bengtsson

The Science of Behavioral Science

As businesses seek to make better decisions, market researchers are increasingly turning their attention to behavioral science. There is good reason for this focus. Behavioral

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Garrett Meccariello

What is System 1 thinking?

System 1. It’s a buzzword that market researchers have adopted quite feverishly in recent months. Borrowed from the field of behavioral economics (behavioral science to

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