The problem with legacy brand trackers is mainly related to the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality. And as everyone in the market research industry knows, garbage in means garbage out.
Concept testing is common practice across the market research world and has been around for several decades. In recent years, there’s been a surge in
Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon,
Behavioral science has reshaped how the market research industry is approaching human decision making. Instead of using cognitive Likert-scale questions that lead consumers to provide
The market research industry is undergoing a transformation where laborious tasks involving data collection, analysis and reporting are increasingly being automated. While automation of market research tasks has been going on for a long time, it surely has intensified in recent years. With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether.
Protobrand joins 1% for the planet & pledges 1% of total revenue to Environmental causes
If you could think of an ideal condiment, what would it be? More broadly, what would the ideal product or service in any category look
As businesses seek to make better decisions, market researchers are increasingly turning their attention to behavioral science. There is good reason for this focus. Behavioral
What could you consider to be a good decision? The Decisions course at Babson College has been touted as the number one reason to attend
By now, you must have heard of TikTok. It’s the latest social media and content sharing app to hit the market and, alongside toilet paper,
When Reebok was considering new product designs for the coming seasons and future marketing campaigns, they knew they wanted to dig deeper into how their
Tyson Foods came to Protobrand with a challenge: they wanted to understand what the drivers and barriers to purchase of their products were. How do
We’re often presented with the question: Why aren’t consumers buying our product? With so much uncertainty in this current climate, how do we accurately determine
System 1. It’s a buzzword that market researchers have adopted quite feverishly in recent months. Borrowed from the field of behavioral economics (behavioral science to
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