Brand Tracking Brand Tracking Needs to be More Strategic The problem with legacy brand trackers is the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality Read More » May 26, 2021 No Comments
Uncategorized Transformational Insights with Messy Data Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon, Read More » April 27, 2021 No Comments
Uncategorized Understanding Motivation & Intent with AI Quantified Qual Data With the advancement of AI technology, we have the means to quantify “messy” data and develop insights from rich data sources such as text, speech and images. Read More » April 6, 2021 No Comments
Uncategorized Automation and AI in Market Research With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether. Read More » February 11, 2021 No Comments
Uncategorized The Science of Behavioral Science The distinction between System 1 and System 2 has major implications for the design of market research studies. Read More » November 24, 2020 No Comments
Uncategorized Bringing Outside In: The science behind design for the Reebok brand When Reebok was considering new product designs, they knew they wanted to dig deeper into how their products and ads made their customers feel. Read More » September 25, 2020 No Comments
Uncategorized How the Sausage Gets Made: A recipe for brand growth in a mature category Tyson Foods came to Protobrand with a challenge: understand their drivers and barriers to purchase. How do they grow in a mature category? Read More » July 16, 2020 No Comments
Uncategorized Barriers to barriers research: revealing emotional disconnects to brand & category adoption With so much uncertainty in this current climate, how do we accurately determine what the purchase barriers are to brand, category, and product adoption? Read More » July 14, 2020 No Comments
