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Brand Tracking
Brand Tracking
Anders Bengtsson

Brand Tracking Needs to be More Strategic

The problem with legacy brand trackers is the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality

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May 26, 2021 No Comments
Transformational Insights with Messy Data
Uncategorized
Anders Bengtsson

Transformational Insights with Messy Data

Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon,

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April 27, 2021 No Comments
Understanding Motivation & Intent with AI Quantified Qual Data
Uncategorized
Anders Bengtsson

Understanding Motivation & Intent with AI Quantified Qual Data

With the advancement of AI technology, we have the means to quantify “messy” data and develop insights from rich data sources such as text, speech and images.

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April 6, 2021 No Comments
Automation and AI in Market Research
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Anders Bengtsson

Automation and AI in Market Research

With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether.

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February 11, 2021 No Comments
The Science of Behavioral Science
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Anders Bengtsson

The Science of Behavioral Science

The distinction between System 1 and System 2 has major implications for the design of market research studies.

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November 24, 2020 No Comments
Bringing Outside In: The science behind design for the Reebok brand
Uncategorized
Anders Bengtsson

Bringing Outside In: The science behind design for the Reebok brand

When Reebok was considering new product designs, they knew they wanted to dig deeper into how their products and ads made their customers feel.

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September 25, 2020 No Comments
Uncategorized
Anders Bengtsson

How the Sausage Gets Made: A recipe for brand growth in a mature category

Tyson Foods came to Protobrand with a challenge: understand their drivers and barriers to purchase. How do they grow in a mature category?

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July 16, 2020 No Comments
Barriers to barriers research
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Anders Bengtsson

Barriers to barriers research: revealing emotional disconnects to brand & category adoption

With so much uncertainty in this current climate, how do we accurately determine what the purchase barriers are to brand, category, and product adoption?

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July 14, 2020 No Comments
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