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Behavioral Science
Anders Bengtsson

Brand Tracking Needs to be More Strategic

The problem with legacy brand trackers is mainly related to the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality. And as everyone in the market research industry knows, garbage in means garbage out.

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May 26, 2021 No Comments
Uncategorized
Anders Bengtsson

Transformational Insights with Messy Data

Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon,

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April 27, 2021 No Comments
Uncategorized
Anders Bengtsson

Understanding Motivation & Intent with AI Quantified Qual Data

 Behavioral science has reshaped how the market research industry is approaching human decision making. Instead of using cognitive Likert-scale questions that lead consumers to provide

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April 6, 2021 No Comments
Uncategorized
Anders Bengtsson

Automation and AI in Market Research

The market research industry is undergoing a transformation where laborious tasks involving data collection, analysis and reporting are increasingly being automated.   While automation of market research tasks has been going on for a long time, it surely has intensified in recent years. With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether. 

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February 11, 2021 No Comments
Uncategorized
Anders Bengtsson

The Science of Behavioral Science

As businesses seek to make better decisions, market researchers are increasingly turning their attention to behavioral science. There is good reason for this focus. Behavioral

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November 24, 2020 No Comments

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