Transformational growth with behavioral science

We empower businesses with game-changing insights

Behavioral science and Transformational growth
Doin-Being-Feeling

Revealing the underlying motivations that drive consumer decision making

We leverage technology infused with behavioral science to develop insights for product innovation and brand development.

Start growing
with behavioral science

Brand Essence

Distill what your brand means to consumers and begin to manage it strategically

Jobs-to-be-done Innovation

Take the pulse of your target audience and discover category growth opportunities including functional, social and emotional needs and desires

Idea Cultivator

Identify the most promising growth opportunities and optimize the innovation pipeline

Protobrand presents a Creative Excellence mini-series

Check out the first episode and learn how you can leverage insights to develop breakthrough creative.

Check out our Blog

Make Sustainable Products the Default

Make Sustainable Products the Default

Understanding sustainable choices is vital for a harmonious future with the planet. Framing non-sustainable as inferior, tapping into our fear of losses, can drive change…

Elevate the Authentic Consumer Voice with AI

Elevate the Authentic Consumer Voice with AI

The AI frenzy brings both promises and pitfalls, with authenticity at stake. Protobrand exemplifies how AI, combined with genuine consumer voices, elevates insights development.

It’s Time to Turn Sustainability Upside Down

It’s Time to Turn Sustainability Upside Down

When it comes to sustainability, what people say is not what they do, and this infamous gap between what is said and what is done…