Transformational growth
with behavioral science

We build technology to gather and interpret data that

empowers businesses with game-changing insights.

Technology is transforming
the insights industry

Protobrand was founded on the ability to apply behavioral

science to help brands understand human truths that drive growth. 


We build technology infused with behavioral science to

innovate market research applications for some of the world’s most iconic brands.

Start growing with behavioral science

Webinar: Accelerating Brand Tracking Innovation

A Behavioral Science based study into Mercedes Benz and BMW

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Anders Bengtsson

Brand Tracking Needs to be More Strategic

The problem with legacy brand trackers is mainly related to the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality. And as everyone in the market research industry knows, garbage in means garbage out.

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