We build technology to gather and interpret data that
empowers businesses with game-changing insights.
Protobrand was founded on the ability to apply behavioral
science to help brands understand human truths that drive growth.
We build technology infused with behavioral science to
innovate market research applications for some of the world’s most iconic brands.
A Behavioral Science based study into Mercedes Benz and BMW
The problem with legacy brand trackers is mainly related to the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality. And as everyone in the market research industry knows, garbage in means garbage out.
Concept testing is common practice across the market research world and has been around for several decades. In recent years, there’s been a surge in
Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the world’s most valuable companies including Facebook, Amazon,
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