Make Sustainable Products the Default
Understanding sustainable choices is vital for a harmonious future with the planet. Framing non-sustainable as inferior, tapping into our fear of losses, can drive change…
We empower businesses with game-changing insights
We leverage technology infused with behavioral science to develop insights for product innovation and brand development.
Distill what your brand means to consumers and begin to manage it strategically
Take the pulse of your target audience and discover category growth opportunities including functional, social and emotional needs and desires
Identify the most promising growth opportunities and optimize the innovation pipeline
Understanding sustainable choices is vital for a harmonious future with the planet. Framing non-sustainable as inferior, tapping into our fear of losses, can drive change…
The AI frenzy brings both promises and pitfalls, with authenticity at stake. Protobrand exemplifies how AI, combined with genuine consumer voices, elevates insights development.
When it comes to sustainability, what people say is not what they do, and this infamous gap between what is said and what is done…
